The Content Formula Creators Are Using in 2025
3 proven formats that get views, build trust, and drive sales
Read Time: 2 Minutes
Hey - Robert here.
In today’s edition:
3 content styles dominating social media right now
Why these formats are outperforming everything else
Bonus: How to tap into a trend before it’s overused
Let’s take you behind the scenes.
Over the past 3 months, I’ve been studying the most viral creators and brands on social media.
And after analyzing thousands of posts...
I’ve spotted 3 repeatable video formats that keep showing up, and keep blowing up.
Simple to use and easy to replicate.
Let’s break them down.
Style 1: Talking Head Videos
Videos are personal, low-effort, and high-trust.
This is one of the most powerful formats right now.
It takes minimal setup, just a camera, your voice, and a strong message.
You can think of it like FaceTiming your audience.
Take Emily McDonald
She’s grown to over 1.5M followers with simple talking head videos.
How it works:
Choose a topic your audience cares about
Record in a quiet space with natural lighting
Add captions, keep editing minimal
Why it works:
It feels personal, like a friend talking to you
It stops the scroll with a real human face
It builds trust fast
Style 2: Edutainment Videos
You can teach + entertain at the same time.
In a world of 2-second attention spans, you need to hook people instantly.
That’s where edutainment comes in, where you pair valuable education with an unexpected visual activity.
There are 2 approaches for this style:
1) Doing a visual activity that isn’t related to your script or video topic.
Like this example from @profitplugg, cutting watermelon while giving financial advice.
2) Use visuals to explain the topic of your video.
In this example, @healthwithcory uses tea cups to explain health benefits.
How it works:
Choose a visual activity (related or unrelated)
Use it as your “hook” while you explain something valuable
Keep it casual, like a friend sharing tips while multitasking
Why it works:
The visual keeps people watching
The education builds authority
The format keeps your content fresh and fun
3. Reaction Videos
Reaction content is exploding on socials right now.
Especially when you react to trending topics or viral moments.
@Sahilbloom has gone viral for reacting to fitness-related videos.
Even the biggest creators like Alex Hormozi use reaction videos in their strategy.
How it works:
Find a viral video or topic in your niche
Add your perspective or commentary
Edit it together with your own spin
Why it works:
Reactions act as a “second hook”
Viewers want your take on hot topics
You get to insert your brand voice into trending conversations
Bonus: The Rating Trend
You can still be early to leverage this trend.
This format works well because it positions you as the expert.
This surgeon rating video got more than 1.5M views
Or this video rating luxury brands with 18M views
Here, you need a second person asking you to rate trends in your chosen niche.
It’s one of the best formats to build authority and trust.
How did you like today's newsletter? |
These are the 3 video styles dominating Instagram right now.
I’ve been building something that launches next week.
So, if you’re serious about building a real brand and not just chasing algorithms… this might be for you.
I’ll share more details soon.
See you next Wednesday,
Robert
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