These 3 formats are dominating Instagram in 2025
Read Time: 2 Minutes
Hey - Robert here.
In today’s edition:
3 content styles dominating Instagram right now
Why they’re blowing up
And how you can steal them to boost your reach
This month has been wild…
I’ve been studying hundreds of viral creators and brand accounts.
And after watching out for patterns...
I’ve identified 3 content styles that are consistently outperforming most videos.
No hacks, just real frameworks that work.
Let’s break them down.
Style 1: Series-Based Content
Series content has taken over Instagram.
Instead of reinventing the wheel every day, creators are building repeatable series that keep people coming back like episodes of a show.
Take @chloe.shih
She’s grown past 1.1M followers by posting daily content around a single idea.
How it works:
Choose one topic your audience cares about (e.g., branding tips, real estate psychology, AI tools).
Build a repeatable format (intro → insight → lesson).
Use similar visuals, structure, or hook in every video.
It’s binge-worthy and builds trust.
Why it works:
Predictability builds momentum; people know what to expect and look forward to it.
You reduce creative fatigue by using the same system and different episodes.
The algorithm notices consistency and rewards it.
Style 2: Split-Person View
This one hits different.
You’ve probably seen Baron Ryan’s “Help Yourself” video, where one version of himself pours coffee for others, but can’t pour it for himself. It racked up 2.5M likes.
Videos are emotional. It’s raw. And it’s powerful storytelling.
How it works:
At least one creator plays two characters, showing two sides of the same situation.
It highlights contrasting mindsets or emotional conflict.
Often filmed with minor body position shifts or tone changes.
Think: “The part of me that sees the world through different lenses.”
Why it works:
It creates instant empathy, the viewer sees both perspectives in themselves.
It’s built for sharing, people feel seen and want to show others.
It transforms basic moments into cinematic micro-stories.
3. AI Narration
This is the newest wave, and it’s exploding.
The idea? A synthetic voice (like ChatGPT or Siri) narrates the video while the creator either reacts to it or uses it to drive the story.
This video is directly speaking to ChatGPT bot that got 10M views
This style allows you to have pattern interrupts and introduce new conflicts in your story.
A great formula for viral storytelling videos.
How it works:
Use AI narration tools or text-to-speech to narrate the story.
The voiceover introduces a pattern interrupt and unexpected conflict.
Creator reacts live or builds visual tension to match.
Why it works:
AI narration acts as a surprise hook, it’s not what the viewer expects.
It adds humor, irony, or emotional weight to the story.
And most importantly, it stops the scroll.
How did you like today's newsletter? |
These 3 styles are dominating Instagram for one simple reason:
They’re story-first and format-smart.
If you're serious about growing in 2025…
Steal one and master it with your own spin on it.
See you next Wednesday,
Robert
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