Is AI Killing Social Media?

Read Time: 3 minutes

Hey - Robert here.

In today’s edition:

• How AI is quietly taking over your feed

• What this shift means for creators

• How to protect your brand in an AI-saturated future

Let’s be honest.

Social media is entering a new era.

An era where feeds are flooded with AI avatars, AI art, and AI influencers

With AI content that all feels the same…

But here’s the thing:

While AI-generated videos may rack up views today, they’re starting to lose their magic.

So the question becomes:

How do you build a brand that survives this shift? AI?

Let’s break it down.

The Rise of AI Trends

Remember the Studio Ghibli AI picture trend?

It dominated for a few days.

Then it vanished.

Why?

Because AI content, without a real story behind it, gets repetitive fast.

You can’t train AI to be truly original.

You can only train it to replicate existing content.

And once you’ve seen one AI-generated post, you’ve seen them all.

But don’t get me wrong, it still works for many brands.

Take this example:

This AI influencer account uses AI characters to share wedding videos.

It’s completely automated, and promotes an app that made over $200K last month.

They are posting multiple videos a day, with little effort behind them.

And yes, they have grown to 65K followers in a short time.

The main problem?

Most viewers don’t realize it’s AI.

What This Means For Creators

This shift will potentially reshape the content landscape in the next few years.

Sooner or later, it will impact social media on a larger scale:

• Trends will disappear in a matter of days, not weeks

• AI content will start to feel predictable and hollow

• AI creators will dominate short-term engagement

But here’s what AI can’t replicate:

• A real story

• Lived experiences

• Human emotions

And that’s your edge to stand out.

Because while AI might win the race for views, it will never win the race for connection.

How to Prepare Yourself

Here’s the truth.

If your content is high-effort and personal, AI won’t impact you.

Not now… Not for a long time.

People are craving stories they can feel, not just content they can consume.

And when everyone’s posting AI-generated noise…

The most human creators will stand out.

Here’s how to stay ahead:

• Focus on your story: Document your journey. Share the behind-the-scenes, the messy parts, the real stuff. AI doesn’t have a childhood, a dream, or a mistake it learned from, but you do.

• Develop your voice: Whether it’s your visual style, tone of speaking, or creative structure, make your content feel like you.

• Use real-life experiences: Film outside, talk to people, or tell stories about your city, your relationships, and your lessons. AI can’t replicate human experiences.

The most valuable creators will be the ones we can’t forget.

So, stay real. Stay human, and you’ll win in the long run.

See you next Wednesday,

Robert