How to Build a Real Brand in 2025

A step-by-step system to grow with trust, strategy, and actual sales

July 16th, 2025

Read Time: 3 Minutes 42 Seconds

Hey - Robert here.

In today’s edition:

  • The 5-step framework to build a high-converting brand

  • Why most brands feel stuck (and how to fix it)

  • Real brand examples + an important announcement

Let’s be honest.

We’ve all had those days where you open Instagram…

And just sit there, stuck.

We want to post something valuable, something original.

But instead, you scroll for ‘‘inspiration’’ that leads to confusion.

Swiping through what others are posting, hoping something will click.

And when it doesn’t, you start thinking:

‘‘Why does my brand feel like a copy of someone else?’’

Here’s the truth:

You don’t need more ideas, you need more clarity.

The most successful creators and brands aren’t reinventing the wheel every day.

They’ve built a brand foundation so clear that:

  • Every post feels aligned

  • Every video builds more trust

  • Every piece of content leads them somewhere

Today, I’ll walk you through the exact 5-step framework I use when building brands that actually convert.

Let’s get into it.

1. Define Your Why

Most people start by asking, What should I post?

But great brands ask, What do I believe in?

If your “why” isn’t clear, you’ll chase trends and lose trust before you build it.

Here’s how to find it:

1. Identify your passions:

  • What’s something you could teach for hours?

  • What are your drives, passions, and dreams?

2. Reflect on past struggles:

  • What problems have you faced that others are still going through?

  • What have you learned the hard way?

3. Define the problems you can solve:

  • How can your experience actually help someone else?

  • Would someone pay to learn what you’ve figured out?

With a clear goal in mind, you can turn any idea into a powerful message.

Your brand’s fuel is the intersection between your passion, your past, and the problem you solve.

But remember to get personal and create stories, not just posts.

Because stories build trust, and trust builds brands.

Examples of this:

2. Find Your Target Audience

Here’s the truth:

When your brand speaks to everyone, it connects with no one.

The goal isn’t to go viral with everyone.

It’s to resonate deeply with the right people.

Visualize one person:

  • What’s their age?

  • Where do they live?

  • What are their interests?

  • What are their pain points?

  • What are their dreams?

  • How can you help them?

Once you define that person, you’ll know exactly how to talk to them.

And when your message is dialed in for one person…

Thousands of others who feel the same will follow you.

3. Determine the Value You Bring

Clarity is useless without value.

People don’t follow you because your brand looks good.

They follow because they’re getting something valuable, consistently.

Here are the 4 types of value for your strategy:

1. Education: Content that teaches something new and changes perspective.

  • Tips & Tricks

  • Expert advice

  • Breakdowns & Tutorials

Best for solving pain points and gaining trust at scale.

2. Entertainment: Content that brightens someone’s day and stops the scroll.

  • Relatable moments

  • Challenges

  • Skits

Great for connecting with your viewers and making you more memorable.

3. Inspiration: Inspiring people to take action.

  • Aspirational videos

  • Transformations

  • Motivational posts

Best for changing someone’s perspective.

4. Relatability: Content that builds an emotional connection.

  • Day-in-the-life videos

  • Personal stories

  • Struggles

Great for building an emotional connection.

Each of the content types serves a different purpose, fostering the audience’s trust in your brand.

But here’s the secret…

The best brands don’t pick one, they blend them.

That’s what creates depth, trust, and loyalty.

Imagine you are a back pain expert, you could post:

  • Education: Advice for relieving tension or correcting posture

  • Entertainment: Behind-the-scenes with clients

  • Inspiration: Your own recovery journey

  • Relatability: Stories about your struggles with chronic pain

4. Build a Repetable Content System

Now that you have clearly identified:

  • The ‘‘why’’ for your brand

  • Your target audience

  • Value pillars

It’s time to build a system that scales without burning you out.

But instead of posting what feels right…

Create 2-3 content series that repeat, almost like episodes of a show.

Each series should touch a different part of your audience’s journey:

Awareness → Trust → Consideration

This keeps your brand consistent while creating room for variety and depth.

Here are some examples from creators & brands:

5. Position Your Brand Uniquely

The final step?

Stand out from the noise.

Because your niche isn’t what makes you different.

Your brand identity does.

There are 3 ways you can differentiate:

  1. Visual Identity:

  • Unique text fonts

  • Color pairings

  • Brand elements

  1. Tone Of Voice:

  • Relatable & Friendly

  • Inspirational & Demanding

  • Expertise-focused & Direct

  1. Delivery Style:

  • Multiple Content Formats

  • Unique Recording Setups

  • Location

Same niche, but completely different vibes.

Let’s take fitness creators as an example:

Same niche, completely different brands and messaging.

That’s the true power of brand clarity.

And when you nail this?

You become unforgettable, not just another account in the feed.

If you want help building this for your own brand…

I’m opening 2 more spots inside my consulting program this week.

You’ll get a full brand strategy tailored to your audience, your goals, and your strengths.

Along with weekly updates, 1-on-1 feedback, and step-by-step implementation.

Apply here → Consultation

Not all applications will be accepted. I only work with creators and brands I know I can genuinely help.

Talk soon,
Robert

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