The 3-Step Funnel Every Brand Needs in 2025

Read Time: 3 minutes 14 seconds

Hey - Robert here.

In today’s edition:

• The real reason most brands can’t turn views into sales

• The 3 stages of the content funnel

• What content to post at each stage to drive growth + revenue

Let’s be real:

Every creator or brand dreams of making sales from social media.

Millions of views and followers pouring in.

But most get stuck in one of two frustrating scenarios:

1. They can get views, but can’t turn them into customers.

2. They can make sales, but no one’s seeing their content.

Here’s the truth:

Thousands of followers mean nothing if none of them convert to sales.

And even the best offer in the world is useless… if no one knows you exist.

So, how do successful brands achieve both - massive reach and consistent revenue?

They’ve mastered something most people ignore:

The content funnel.

The 3-Step Content Funnel

Awareness → Consideration → Decision

Your job as a creator or brand isn’t just to make content.

It’s to guide viewers through each stage of this journey, from discovering your brand to becoming a loyal customer.

When you get this right, your content becomes a machine that drives real, predictable growth.

Let’s break it down.

1. Awareness (Top of Funnel)

This is the part where most of the brands fall short.

In this stage, the goal is to:

• Get in front of new people

• Capture that attention

• Introduce them to your brand

If you skip this step, nothing else matters because no one’s watching your content.

Proven content formats:

1. Relatable Content

Tell stories or moments your audience sees themselves in.

Mylene Mae lied to her parents for over a year to chase her dreams

2. Aspirational Content

Speak to your audience’s dreams and desires.

O3space designed the best workspace to replace libraries

3. Community-Focused Content

Make people feel like they belong in your community.

Yoka hosted their first run club event

2. Consideration (Middle of Funnel)

Now that they know you, it’s time to build a relationship.

This is where you turn viewers into followers.

At this stage, focus on:

• Earning trust

• Showcasing your values

• Educating + building connection

Proven content formats:

1. Educational Content

Share your expertise and actionable advice.

Kelsey Poulter teaches what to eat two hours before practice

2. Behind-the-scenes Content

Show the process, struggles, and real work of building something.

Marcellus documents the progress of opening his cafe

3. Storytelling Content

Share the ‘‘why’’ behind your brand and product.

Hank quits his 9-5 job to start a burrito company

3. Decision (Bottom of Funnel)

Once you’ve established trust, you have to convert it into action.

Now it’s time to give them the nudge they need to buy.

Here, you need to:

• Reassure them that your offer is the best choice

• Remove doubt

• Use urgency or proof to drive action

Proven content formats:

1. Client Results

Show transformations and outcomes from your customers.

Kelsey Poulter shares her client’s results

2. Limited-Time Drops

Create urgency through exclusivity.

Mertra announces their new collection

3. Client Work Behind-the-scenes

Document how you serve real customers in real time.

Joey shows Ethan’s body transformation

This is how the smartest brands are scaling with strategy to build a real connection.

Use this framework to turn followers into fans and fans into customers.

More strategies coming next week

Talk soon,
Robert