The Marketing Trend Brands Can’t Ignore

Read Time: 2 Minutes 40 Seconds

Hey - Robert here.

In today’s edition:

• Why creator-led marketing is dominating in 2025

• 3 best content formats (with examples)

• Why this shift matters more than ever

The future of marketing is changing fast.

We’re experiencing a massive shift:

Where creators are launching their own brands.

And brands are handing over their marketing to creators.

But how did this happen?

And what does it mean for creators and brands moving forward?

The Rise of Creator-led Marketing

Here’s the truth:

People are tired of being sold to.

Traditional ads, sponsored posts, and polished campaigns are everywhere.

But people like buying. They just hate being sold to.

That’s why brands are now betting on something completely different.

Connection and human-first marketing.

They’re building communities around their products by partnering with creators who already have trust and attention.

For brands, it means:

• Gaining trust at scale

• Having a relatable face behind their product

• Selling without feeling salesy

And for creators?

It’s a way out of the brand-deal hamster wheel.

No more relying on inconsistent income or chasing one-off promotions.

The creator framework:

Build an audience → Launch your own product → Use your existing followers to scale it

This is the real direction marketing is heading.

If you’re a creator, founder, or someone building in public…

Creator-led marketing isn’t just an opportunity.

It’s the new playbook.

Let’s break down the 3 most effective content formats you can use to do it right.

1. Problem + Solution Framework

Spot a pain point in your niche. Then show how your product naturally solves it.

Examples:

Ethan Rhode: Shows the problems in popular glassware brands.
Brandon: Highlights issues with other hangers.
Ryan Trahan: Calls out the problems with other candy brands.

Why it works:

• You sell the solution without being pushy

• You make the viewer feel understood

• You remove objections by showing the “why” behind your product

2. Storytelling

Document your process.

Show the highs, the struggles, and the real behind-the-scenes of your brand.

Examples:

Belina Lilly: Shares updates about her second product drop.
Elin: Rebuilding her café, showing the journey from scratch.
Chunky Fit Cookie: Shares the full story of their business.

Why it works:

• You build a real connection

• Your audience feels part of the journey

• You show the effort and emotion behind your brand

3. Product in Action

Let the product live inside your content.

No selling, just natural use.

Examples:

Ashley Alexander: Prepares matcha using her brand’s product.
Brandon: Introducing his new table lamp.
Emma Chamberlain: Making a maple iced latte with her product.

Why it works:

• Shows exactly how the product fits into real life

• Builds awareness without pushing for a sale

• Reaches new viewers through relatable content

The brands that win in 2025 will be the ones that feel the most human.

Brands that are led by creators and faces behind them, all driven by connection.

What did you think of this email?

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Your feedback helps me make each edition better than the last :)

One step at a time.

More strategies next week.

Talk soon,
Robert