Why Most Brands Are Still Stuck in 2021
the new marketing shift + how to use it before anyone else does
Read Time: 2 Minutes 34 Seconds
Hey - Robert here.
In today’s edition:
Why founder-led marketing is dominating in 2025
3 best content formats (with examples)
Why this shift matters more than ever
The future of marketing is moving fast.
We’ve entered a new era:
Where creators aren’t just influencers… they’re founders.
And brands aren’t just running ads… they’re handing marketing to creators.
But why is this happening?
And what does it mean for both sides?
The Rise of Creator Founder Marketing
Here’s the truth:
People don’t trust ads anymore.
They see the same polished campaigns and generic brand messaging everywhere.
They want to buy new products, but they don’t want to feel sold to.
That’s why brands are reinventing their playbook…
They’re partnering with creators who already hold trust and attention.
Creators who can turn content into community and community into customers.
For brands, it means:
Borrowing trust at scale
Letting creators do the heavy lifting
Scale without feeling salesy
And for creators?
It’s the clearest path to turning an audience into a business.
No more inconsistent sponsorships and chasing one-off deals.
The creator framework is simple:
Build an audience → Launch your own product → Use followers to scale it
This isn’t just a trend, but it’s the new opportunity of the decade.
If you’re a creator, a founder, or someone building a brand…
Founder-led marketing isn’t optional
It’s the new playbook.
So, here are 3 content styles you can use to do it right.
Style 1: Storytelling
Show the highs, the struggles, and the real behind-the-scenes of your brand.
That’s what builds emotional connection.
Or this video with 1.5M views about making a chia bowl.
How to do it:
Identify your unique story
Make it entertaining and useful for viewers
Add conflict, lessons, or a clear takeaway
Why it works:
Stories spark emotion and loyalty
Viewers see themselves in your journey
Connection drives sales
If stories create connection, authority creates trust.
And trust creates sales.
This video got 2.8M by breaking down a real estate deal in simple terms.
This is the best style for building a brand people actually trust.
How to do it:
Nail your value proposition
Share expert insights in your niche
Double down on formats that land
Why it works:
People want insights from trusted guides
Viewers respect authority
Authority builds recognition at scale
Style 3: Education
This might be the most powerful.
This creator-founder’s CatGPT video got 7.9M views by explaining the reason why viewers can’t stop scrolling.
Videos are useful and practical for everyday viewers.
How to do it:
Pick a topic or pain point people care about
Give real, actionable value in plain language
End with a clear insight or shift in perspective
Why it works:
Curiosity encourages sharing
Learning something new feels valuable
Education builds trust across all audiences
Stop promoting and start connecting.
That’s how brands actually grow in 2025.
How did you like today's newsletter? |
One step at a time. More strategies next week.
Talk soon,
Robert
Reply