How to Build a Signature Style That Sells

Read Time: 3 Minutes 27 Seconds

Hey - Robert here.

In today’s edition:

• Why you need a need a strong brand foundation

• How to build your signature style

• Why most brands fail at this one thing

Have you ever wondered why some creators build a loyal fanbase of buyers who’ll throw money at anything they launch…

While others struggle to get even a like?

Think about it:

How many creators do you truly follow, support, and feel connected to?

Probably not too many.

Because most creators look the same:

Same colors, same fonts, same recycled content formats.

And while that might work short-term…

It kills what actually matters the most:

Your personality, your edge, your unique identity.

So what’s the fix?

You need a signature style that:

• Reflects your personality

• Builds trust at scale

• Makes your brand instantly recognizable

Let’s break down exactly how to build that.

1. Define Your Brand Foundation

Every strong brand has two parts working together:

• Brand Identity (your strategy, voice, purpose)

• Visual Identity (your colors, fonts, logo)

Here’s the key:

Without a strong brand identity, your visuals don’t mean anything.

Because great design is built on clarity.

If you don’t know what you stand for, no font or color can save your brand.

That’s why before you touch visuals, you need to define what your brand truly stands for.

Start with these four pillars:

• Your Story – What’s the narrative behind your brand?

• Mission – What’s the deeper purpose people can rally behind?

• Unique Personality – How should your brand feel to others?

• Core Values – What do you believe in, and how does that shape your content?

Ask yourself:

1. How would someone describe my brand to a friend?

2. What movement or mission am I trying to lead?

3. What tone, voice, and vibe do I want my audience to feel every time they see my content?

4. What beliefs do I want to consistently reflect?

Example: Brandon Wang (founder of Blanked Studios)

• Story: Dropped out of school to chase his dream of launching a premium decor brand.

• Mission: Fuel creativity through modern home design.

• Personality: Minimalist and refined.

• Core Values: Innovation, luxury aesthetics, and intentional design.

2. Build a Visual Identity

Your visual identity is the very first thing people notice.

It’s also the fastest way to signal quality and build trust.

It includes:

• Brand colors

• Fonts

• Logo or Wordmark

• Imagery

You don’t need to be a designer to get this right.

Start with inspiration: Pinterest, Behance, and Instagram are goldmines for references.

Example: Blanked Studios (Founded by Brandon Wang)

Color Palette: Metallic and wood tones to reflect a brutalist and mid-century look.

Text fonts: Monospaced, modern sans-serifs that feel clean and confident.

Brandon’s visual consistency reflects his mission and values.

A strong visual identity is only just a reflection of a clear and established foundation.

3. Iterate Until It Feels Right

Here’s the truth:

You won’t find your identity in a week.

It takes time, testing, and refinement.

Even top creators and brands spent years getting it right:

• Chloe Shih uploaded for 3 years before finding her signature style.

• Tony (@trainbloom) spent 4 years testing content formats before one worked.

• Nude Project refined their brand personality for over 3 years before it took off.

It’s important to remember:

Your content strategy and brand foundation are what set the stage for long-term success.

But when you combine that with a visual identity that reflects your tone, values, and personality… That’s when your brand becomes magnetic.

Most creators focus on looks first.

But without a strong strategy, visuals fall through.

So keep refining your message, evolving your style, and building toward a brand that’s unmistakably yours.

That’s what turns content into connection, and connection into conversion.

One step at a time. More strategies next week.

Talk soon,
Robert